They call you a fake because you're the best. Being called a fake is the last rite of passage on the Internet. In the relentless pursuit of excellence, you only know you've arrived when you have "haterz"--your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped on how to become an energy monster, get the visibility you've already earned, and monetize that attention to the max.--Publisher.