Product Description Management at Genemodem, a successful and highly profitable company, hires a consulting firm in order to become even more successful, in a novel designed to explain the function and techniques of business planning. From Publishers Weekly Like Goldratt's The Goal, which has sold over two million copies, this book uses fictional techniques to teach business basics in this case, how to get innovative products out there fast. Goldratt, dubbed "the guru of the industry" by Fortune, has published eight books, several of them available from this publisher in Spanish. Copyright 2001 Reed Business Information, Inc.