More and more of us are turning to the great outdoors when seeking peace, balance, and a touch of adventure to offset our daily grind. The Outsiders showcases the outlook and passions of the new creative scene that has emerged and draws inspiration from this development along with its original products, brands, and ideas. The book captures the refreshing and evolving ethos of today's smartly successful outdoor and lifestyle entrepreneurs and features interviews with key players from across the outdoor sector. Catering to modern globetrotters, these innovators are rethinking the ways in which the fundamental challenges posed by the wilderness meet the aesthetic needs of design-literate adventurers. The results are often radical, but always likeable with the occasional romantic or ironic wink.