Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
by Seth Godin
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Success in businessManagement - GeneralWritten Communication In BusinessBusiness & EconomicsAbridged Audio - Business/ProfessionalBusiness/Economics
RELEASED2006
PUBLISHERHighBridge Audio
LANGUAGEEN
American entrepreneur, author and public speaker (b. 1960)
Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
by Seth Godin
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Success in businessManagement - GeneralWritten Communication In BusinessBusiness & EconomicsAbridged Audio - Business/ProfessionalBusiness/EconomicsUnabridged Audio - Business/ProfessionalSimplicity
RELEASED2006
PUBLISHERHighBridge Audio
LANGUAGEEN
American entrepreneur, author and public speaker (b. 1960)
