The Balancing Act is a "must-read" for every leader trying to juggle the competing demands of customers, investors, owners, employees, the government, the environment, the community, the global economy, the family--and everyone else.
Blending the best in theory and practical application, The Balancing Act skillfully moves leaders through the gauntlet of ever-increasing competition and into a rich and vital future. In it you'll discover how to:
Maximize your long-term competitive advantage by being able to predict and measure your organization's future performance instead of merely laboring over measures of past performance.
Master new ways of analyzing and improving productivity across six crucial areas of influence frequently overlooked in organizations.
Mold the actions and attitudes of your customers, employees, owners and investors, and others to net positive results--even in the face of turbulence and change.
The authors deliver bold, balanced, and proven ideas for moving your organization away from death and toward vitality by combining solid academic research with more than 70 years of testing what really works in the trenches.