This book marks an important evolution in Jean Baudrillard's thought as he leavesbehind his older and better-known concept of the "simulacrum" and tackles the new problem of digitaltechnology acquiring organicity. The resulting world of cold communication and its indifferentalterity, seduction, metamorphoses, metastases, and transparency requires a new form of response.Writing in the shadow of Marshall McLuhan, Baudrillard insists that the content of communication iscompletely without meaning: the only thing that is communicated is communication itself. He sees themasses writhing in an orgiastic ecstasy of communications. Baudrillard navigates the Object'smaelstrom with the euphoria of the astronaut reentering Earth's atmosphere with no possibility ofassistance from Mission Control.