1. Definitions, Concepts, And Methodology. Developing Categories Of Diversification Strategy. Using The Diversification Categories. Summary Of Diversification Categories. Categories Of Organizational Structure. Methodology And Sources -- 2. Changing Patterns Of Strategy And Structure. Strategies Of Diversification. Organizational Structure. Strategy And Structure -- 3. Financial Performance. Theory And Hypotheses. The Analysis Of Financial Data. The Question Of Industry. Testing Of Industry. A Question Of Price -- 4. The Low Performance Strategies. Synthesis. The Dominant-vertical Pattern. The Unrelated-passive Strategy. Unrelated-passive Performance -- 5. Summary Of Findings And Implications. Summary Of Findings. Implications Of The Findings. Richard P. Rumelt. Includes Index. Bibliography: P. [225]-227.