Whether presenting a product or principle, service or idea, we all engage in sales-and hope to effectively persuade another person. In Secrets of Closing the Sale, Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships between persuader and prospect. He follows each of his principles with captivating stories that clearly and simply illustrate the point. Readers will discover how to: "apply imagination to any situation to get favorable results "project warmth, enthusiasm, and integrity "effectively use 100 creative closes "increase productivity and professionalism "overcome the five basic reasons people will not buy "deal respectfully with challenging prospects By using the methods Ziglar has tested and proven, readers will gain enthusiasm and self-assurance. They will be convinced, too, that the only way to become the best is by caring about the people they serve. Secrets of Closing the Sale shows how to do everything possible to get a positive, immediate decision that benefits both prospect and persuader-so that both can reach their goals and get what they want.