Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics
by Seth Godin
Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of the ebook version of UNLEASHING THE IDEAVIRUS have spread through the Web for free.
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.
Business & EconomicsConsumer BehaviorMarketingDirectSales & Selling
RELEASED2002
PUBLISHERFree Press
LENGTH234
LANGUAGEEN
American entrepreneur, author and public speaker (b. 1960)
Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics
by Seth Godin
Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of the ebook version of UNLEASHING THE IDEAVIRUS have spread through the Web for free.
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.
Business & EconomicsConsumer BehaviorMarketingDirectSales & Selling
RELEASED2002
PUBLISHERFree Press
LENGTH234
LANGUAGEEN
American entrepreneur, author and public speaker (b. 1960)
