How to Win an Argument An Ancient Guide to the Art of Persuasion
Timeless techniques of effective public speaking from ancient Rome's greatest orator
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we’d win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing—including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the Roman forum.
How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.
Astonishingly relevant, this unique anthology of Cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people—in other words, all of us.
HistoryAncientRomeLanguage Arts & DisciplinesRhetoricPublic Speaking & Speech Writing
RELEASED2016
PUBLISHERPrinceton University Press
LENGTH263
LANGUAGEEN
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**Marcus Tullius Cicero** (pronounced /ˈsɪsɨroʊ/; Classical Latin: [ˈkikeroː]; January 3, 106 BC – December 7, 43 BC) was a Roman philosopher, statesman, lawyer, political theorist, and Roman constitutionalist. He came from a wealthy municipal family of the equestrian order, and is widely considered one of Rome's greatest orators and prose stylists. He introduced the Romans to the chief schools of Greek philosophy and created a Latin philosophical vocabulary (with neologisms such as humanitas, qualitas, quantitas, and essentia) distinguishing himself as a linguist, translator, and philosopher. An impressive orator and successful lawyer, Cicero thought that his political career was his most important achievement. Today, he is appreciated primarily for his humanism and philosophical and political writings. His voluminous correspondence, much of it addressed to his friend Atticus, has been especially influential, introducing the art of refined letter writing to European culture. Cornelius Nepos, the 1st-century BC biographer of Atticus, remarked that Cicero's letters contained such a wealth of detail "concerning the inclinations of leading men, the faults of the generals, and the revolutions in the government" that their reader had little need for a history of the period. Cicero's speeches and letters remain some of the most important primary sources that survive on the last days of the Roman Republic. During the chaotic latter half of the first century B.C. marked by civil wars and the dictatorship of Gaius Julius Caesar, Cicero championed a return to the traditional republican government. However, his career as a statesman was marked by inconsistencies and a tendency to shift his position in response to changes in the political climate. His indecision may be attributed to his sensitive and impressionable personality; he was prone to overreaction in the face of political and private change. "Would that he had been able to endure prosperity with greater self-control and adversity with more fortitude!" wrote C. Asinius Pollio, a contemporary Roman statesman and historian. Cicero became an enemy of Mark Antony, attacking him in a series of speeches. He was proscribed an enemy of the state by the Second Triumvirate and subsequently murdered in 43 BC. Source: Wikipedia
How to Win an Argument An Ancient Guide to the Art of Persuasion
Timeless techniques of effective public speaking from ancient Rome's greatest orator
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct—and often floundering or failing as a result—we’d win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing—including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the Roman forum.
How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.
Astonishingly relevant, this unique anthology of Cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people—in other words, all of us.
HistoryAncientRomeLanguage Arts & DisciplinesRhetoricPublic Speaking & Speech WritingLiterary CriticismAncient & Classical
RELEASED2016
PUBLISHERPrinceton University Press
LENGTH263
LANGUAGEEN
**Marcus Tullius Cicero** (pronounced /ˈsɪsɨroʊ/; Classical Latin: [ˈkikeroː]; January 3, 106 BC – December 7, 43 BC) was a Roman philosopher, statesman, lawyer, political theorist, and Roman constitutionalist. He came from a wealthy municipal family of the equestrian order, and is widely considered one of Rome's greatest orators and prose stylists. He introduced the Romans to the chief schools of Greek philosophy and created a Latin philosophical vocabulary (with neologisms such as humanitas, qualitas, quantitas, and essentia) distinguishing himself as a linguist, translator, and philosopher. An impressive orator and successful lawyer, Cicero thought that his political career was his most important achievement. Today, he is appreciated primarily for his humanism and philosophical and political writings. His voluminous correspondence, much of it addressed to his friend Atticus, has been especially influential, introducing the art of refined letter writing to European culture. Cornelius Nepos, the 1st-century BC biographer of Atticus, remarked that Cicero's letters contained such a wealth of detail "concerning the inclinations of leading men, the faults of the generals, and the revolutions in the government" that their reader had little need for a history of the period. Cicero's speeches and letters remain some of the most important primary sources that survive on the last days of the Roman Republic. During the chaotic latter half of the first century B.C. marked by civil wars and the dictatorship of Gaius Julius Caesar, Cicero championed a return to the traditional republican government. However, his career as a statesman was marked by inconsistencies and a tendency to shift his position in response to changes in the political climate. His indecision may be attributed to his sensitive and impressionable personality; he was prone to overreaction in the face of political and private change. "Would that he had been able to endure prosperity with greater self-control and adversity with more fortitude!" wrote C. Asinius Pollio, a contemporary Roman statesman and historian. Cicero became an enemy of Mark Antony, attacking him in a series of speeches. He was proscribed an enemy of the state by the Second Triumvirate and subsequently murdered in 43 BC. Source: Wikipedia
