Pay brand-new employees 2,000 to quitMake customer service the responsibility of the entire company-not just a departmentFocus on company culture as the #1 priorityApply research from the science of happiness to running a businessHelp employees grow-both personally and professionallySeek to change the worldOh, and make money too . . .Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over 1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual ""Best Companies to Work For"" list in 20.