Naked Consumer: How Our Private Lives Become Public Commodities
by Erik Larson
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
CONSUMER EDUCATION
RELEASED1994
PUBLISHERPenguin Books
LENGTH288
LANGUAGEEN
Erik Larson is the author of the international bestseller Isaac's Storm won an Edgar Award for fact-crime writing. His latest book, In the Garden of Beasts: Love Terror and an American Family in Hitler's Berlin, has been acquired for publication in 20 countries and optioned by Tom Hanks for a feature film. Erik is a former features writer for The Wall Street Journal and Time. His magazine stories have appeared in The New Yorker, The Atlantic Monthly, Harper's and other publications. Source: Goodreads.com
Naked Consumer: How Our Private Lives Become Public Commodities
by Erik Larson
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
CONSUMER EDUCATION
RELEASED1994
PUBLISHERPenguin Books
LENGTH288
LANGUAGEEN
Erik Larson is the author of the international bestseller Isaac's Storm won an Edgar Award for fact-crime writing. His latest book, In the Garden of Beasts: Love Terror and an American Family in Hitler's Berlin, has been acquired for publication in 20 countries and optioned by Tom Hanks for a feature film. Erik is a former features writer for The Wall Street Journal and Time. His magazine stories have appeared in The New Yorker, The Atlantic Monthly, Harper's and other publications. Source: Goodreads.com
